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ELECTRONIC MEDIA KITS

What is a Media Kit?

An electronic media kit, also known as a press kit, in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the Mass media for marketing promotional use. They are often distributed to announce a release or to let the world know about you, your talent, business or service.

Who Should use a Media Kit?

Any Person or entity that has information to share with the public.

What’s included in a Media Kit?

Biography
Music clips
High resolution press photos
Tour dates
Promotional videos
Offline website or website links
Press reviews and interviews
“RIYL” or “recommended if you like” list: a listing of artists of similar styles or genres
Contact information
High resolution photos or images of key executives, the company logo, products, etc.

Media kits are a common promotional tool used by musicians when launching a new album. Band media kits often have their own unique set of components, including:

Band biography / History of the band

Discography (all previous albums released by the band)

Color photos (many corporate photos are done in black and white for newspaper print purposes) and/or Video

CD

Contact information for the band’s label, manager, publicist, or other representative

Equipment list (if the kit is being sent to live music venue)

An electronic media kit can be distributed via any one of the following media:

CD
DVD
Video or audio cassettes
The Internet (e.g. E-mail, WWW, newsgroups, etc.)
USB flash drive

I create media kits for the Independent Artist or Businesses. If you are interested, send me a list of what you’d like included in your kit and I will send you a personalized quote. If you’d like to see a sample kit I can send you one via email. Send eMail